Internal Animation Series for DataArt (NYC)

Snapshot

• Industry: B2B Tech / Internal Communications

• Audience: 5,000+ employees

• Core Problem: Traditional internal updates weren’t engaging enough

• Headline Result: Created DataArt’s first internal animation series, blending tech and leadership insights into fun, digestible videos that earned consistently positive feedback

1. The Challenge

Internal communications were informative but dry, and employees often skipped long-form content.
DataArt needed a fresh, creative format that made technical topics and leadership messages more approachable and memorable.

2. The Insight

Employees engage with internal content the same way they engage with external media:
it must be visual, concise, and enjoyable.

Animation offered clarity, humor, and cross-cultural accessibility — the perfect medium for a global tech company.

3. The Approach

• Pitched the concept of an internal animation series from scratch

• Wrote scripts that simplified complex subjects into short, narrative-driven episodes

• Produced and edited videos combining animation with leadership and engineering interviews

• Distributed the series globally and iterated based on employee feedback4. The Results

  • Launched DataArt’s first-ever internal animation series

  • Reached a global audience of 5,000+ employees

  • Received strong, consistent positive feedback

  • Dramatically increased engagement with internal content

  5. What We Learned

  Creative storytelling can transform internal communication.
  By making learning fun and visual, we increased both engagement and retention — proving that innovation inside a company is just as impactful as innovation outside it.