Led the full rebrand of the Healthcare Practice, launched at HIMSS 2023. Built the Clinovera subbrand from scratch — from positioning and messaging to website, case studies, and legal. Oversaw launch strategy across the US and global markets.l markets with full collateral delivery.

Created and executed digital campaigns, webinars, and content that brought in a $500K client within six months. The team grew LinkedIn by 10K followers through thought leadership content. Launched a client-only healthcare podcast and developed ABM strategies to drive growth.

B2B custom IT area; Led the US Retail Tech & E-commerce team, securing 5 new clients in 6 months via AWS and GCP partnerships. Built a 50+ person presales pipeline and earned two promotions in one year for high-impact leadership.

Produced the first internal animation series for 5,000+ employees, blending tech and leadership interviews in a fun, digestible way. Pitched, wrote, and edited educational videos that earned consistent positive feedback.

Supported a nonprofit in crisis with full creative strategy across theatre, education, and exhibits. Boosted ticket sales by 20% through visual storytelling and multimedia marketing.

BBC / Flame Productions (Wales)
Assisted in the production of three documentaries. Designed a visual rebrand for the Cardiff-based team, including website assets and team photography.