Strengthening the Clinovera & InterSystems Partnership (Boston, MA)
Snapshot
Industry: Healthcare Technology / Interoperability
Team: Collaborated across marketing, sales, and technical SME groups
Core Problem: Clinovera’s 20-year InterSystems expertise was not fully visible in the partner ecosystem
Headline Result: Led brand and go-to-market efforts that resulted in Clinovera being added as an official provider on the InterSystems website, strengthening credibility and partnership visibility
1. The Challenge
Clinovera had a rich 20-year history as an InterSystems implementation partner, with deep expertise in HL7, IRIS, interoperability, and large-scale healthcare system integrations.
However, this partnership history wasn’t fully reflected in the market.
InterSystems buyers searching for implementation partners relied heavily on the official InterSystems Partner Directory — and Clinovera’s presence there did not yet match the maturity of its capabilities.
To elevate our position, we needed:
A clear, credible, modernized brand story specifically tailored to InterSystems audiences
A unified go-to-market narrative aligning sales, delivery, and marketing teams
Proof points that demonstrated Clinovera’s capabilities across providers, payors, CROs, and life sciences
A partnership strategy that InterSystems would feel confident amplifying publicly
Ultimately, the goal was to position Clinovera as one of the strongest and most trusted InterSystems partners in the healthcare technology space.
2. The Insight
Partnership visibility isn’t just earned through technical work — it’s earned through clarity, narrative alignment, and trust.
InterSystems needed to see:
Consistency in how Clinovera presented its expertise
Proof of ongoing success with their technology stack
Confidence that Clinovera could represent the ecosystem well in the US and globally
Once those pieces were in place, public recognition (including listing us as a provider) would follow naturally.
3. The Approach
Working closely with subject-matter experts, leadership, InterSystems partner managers, and the Clinovera brand team, I:
Brand & Messaging Alignment
Refreshed the Clinovera narrative to highlight 20+ years of InterSystems implementation experience.
Simplified and clarified how we communicate our strengths: interoperability, ETL, IRIS development, HealthShare integrations, and digital transformation for healthcare.
Built messaging frameworks tailored specifically for InterSystems audiences and buyer expectations.
Evidence & Proof Development
Consolidated decades of fragmented project history into clear, compelling proof points.
Created validated descriptions of services, certifications, and products that demonstrated our depth on the InterSystems stack.
Highlighted team capabilities — medical informaticians, interoperability engineers, and domain experts.
Partnership Enablement
Developed go-to-market assets that InterSystems could trust and publicly endorse.
Coordinated with the InterSystems partner team to align on brand positioning, certifications, and service categories.
Ensured our portfolio of offerings matched InterSystems’ evolving strategic priorities (IRIS, HealthShare, cloud modernization, analytics).
Internal Alignment
Worked cross-functionally to unify sales, delivery, and marketing around a consistent partnership story.
Helped leadership articulate Clinovera’s value in conversations with InterSystems teams.
4. The Results
Clinovera was officially added as a provider on the InterSystems website, increasing our visibility to global health organizations seeking implementation partners.
Strengthened credibility within the InterSystems ecosystem through clearer messaging, validated proof points, and aligned service offerings.
Improved partner engagement by presenting a more cohesive, trustworthy narrative around our 20+ years of collaboration.
Created a sustainable GTM framework that Clinovera can use to deepen future partnerships and expand services tied to the InterSystems stack.
This enhanced visibility helped position Clinovera as a top-tier partner capable of delivering complex integrations, product development, clinical informatics solutions, and cloud modernization for healthcare institutions worldwide.
5. What We Learned
Strong partnerships grow out of consistent storytelling and shared strategic alignment.
Even with decades of experience, the market only sees what you clearly communicate — and partner directories, like InterSystems’, are powerful validators.
This project reinforced that when you combine:
technical proof
domain credibility
a clear narrative
and aligned GTM strategy
—you create trust that partners are proud to amplify publicly.