Supporting AWS & GCP Retail Partnerships for DataArt (US)
Snapshot
Industry: Retail Technology / Cloud Ecosystems
Team: Collaborated with a 7-person partnerships + marketing team
Timeline: 2021–2022
Core Problem: DataArt needed stronger ecosystem credibility and validated proof of success in retail to accelerate US growth.
Headline Result: Contributed significantly to DataArt earning the AWS Retail Competency, strengthening AWS/GCP partnerships and improving US retail positioning.
1. The Challenge
DataArt’s retail projects were strong, but the stories were dispersed across teams.
AWS and GCP needed:
Verified case studies
Clear articulation of retail capabilities
A unified point of contact with US retail knowledge
Without this alignment, DataArt risked being overlooked for co-selling opportunities.
2. The Insight
Cloud ecosystem partners—especially AWS and GCP—prioritize companies that can present repeatable, validated customer success in a specific vertical.
The most valuable contribution wasn’t just documentation.
It was framing DataArt’s retail experience in a way that matched how AWS/GCP evaluate partners and how US retail buyers make decisions.
3. The Approach
Working alongside a 7-person cross-functional team, I:
Collected, structured, and validated retail case studies to meet AWS Retail Competency standards.
Acted as a strategic reference for the US retail market — buyer behavior, opportunity areas, decision-making patterns.
Supported partnership conversations with AWS and GCP, serving as a consistent voice representing retail expertise.
Helped shape the messaging for how DataArt presents its retail capabilities to cloud partners.
Collaborated with engineering and delivery teams to document technical impact and measurable outcomes.
4. The Results
DataArt earned the AWS Retail Competency, supported by the case studies, evidence, and project narratives you helped gather and structure.
Strengthened AWS and GCP relationships, enabling more meaningful partnership conversations and improved visibility inside both ecosystems.
Enhanced credibility in the US retail market, giving partnership and sales teams stronger, validated stories to bring to prospects.
Accelerated co-selling opportunities by providing ecosystem partners with clearer retail-focused materials and success examples.
5. What We Learned
Cloud partnerships thrive on clarity and trust.
By bringing together scattered retail success stories and translating them into ecosystem-ready narratives, we made it easier for AWS and GCP to understand DataArt’s strengths—and easier for buyers to trust them.
This project underscored how a strategic storyteller can be just as critical to ecosystem growth as a technical architect.